One of the reasons to write and share content that you have designed for your niche marketing business is to become an authority in that niche. As an expert in your niche you will get a certain amount of respect, which leads to more traffic thanks to your recognized expertise. In order to become an expert you must start at the beginning. Here are 6 awesome guidelines for becoming an authority in your niche marketing business …
1) Blog Continually
Shoot for blogging on your own website a minimum of 20 times per month. Blog about much focused topics, starting from a beginner’s perspective and working your way up over the next year to an intermediate to advanced perspective. Also, guest blog strategically on websites that market to your audience. Blogging consistently is the very best way to get traffic to your niche marketing business website.
2) Develop Content
Create and circulate articles about your niche marketing business on topics your target audience would want to read. Find online and offline magazines in which to contribute as an authority in your niche. It is highly likely your submissions will be used if you submit a compelling article. Whether online or offline, this form of content helps establish you as an expert to the public.
3) Develop Into a Go-to Guy
When they need a quote about your niche, let the national and local press know that you are a resource they can call on. You can do this in a variety of ways, such as sending web mail to reporters when they blog about your niche, making blog comments, and using a service like HARO (Help a Reporter Out). HARO is a way that you can enroll to be a source to authorized reporters on any topic you choose. There are free and paid opportunities.
4) Set up Consistent Social Media Profiles
Regardless of whether it’s Facebook, LinkedIn, or your blog, your social media profiles should be very consistent. You should be very careful about contradicting who you are across accounts. Make certain that you essentially say the same thing on each social media account but in divergent ways depending on the type of social media account. LinkedIn is more business and buttoned up, while Facebook is more social – more like an after-hours business event. Obviously, be professional and business-like on all accounts.
5) Send Press Releases
When you do something significant in your niche marketing business, whether it’s releasing a book, offering a webinar, or doing an interview for a radio show or podcast, distribute a news release. Press releases are a good way to receive online back links to your website or blog but they are also an excellent way to get in print.
6) Develop Partnerships with Other Specialists
A really nice way to get your name out there is to establish a joint venture with another expert. It’s possible that you know an authority who markets to your target audience but performs or creates a complementary service or product. Seek to do something with that person like a webinar, podcast show, or jointly write an informational eBook.
It’s important to work on yourself, your niche marketing business, and your knowledge of the area you want to become an expert in. Malcolm Gladwell, in his bestselling book, Outliers: The Story of Success, concluded that it takes 10,000 hours to become an expert on any topic. Seek to keep learning as you become a true expert. You don’t have to wait until you have spent 10,000 hours to start displaying yourself as an expert. By the time you are truly recognized as an expert you’ll be close if you start now.